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Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.
- Sales Rank: #664983 in Books
- Brand: Cengage Learning
- Published on: 2005-07-25
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .59" w x 7.40" l, 1.37 pounds
- Binding: Paperback
- 408 pages
- Used Book in Good Condition
Review
1. The Media: An Introduction. 2. What Is News? 3. News as Persuasion. 4. Influencing the News Media. 5. Ratings and Revenues. 6. What Is Advertising? 7. Persuasion through Advertising. 8. Influencing Advertisers. 9. How to Influence the Media. 10. Political versus Product Campaigns. 11. News and Advertising in the Political Campaign. 12. The Internet. Index.
About the Author
Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication and Walter and Leonore Annenberg Director of the Annenberg Public Policy Center at the University of Pennsylvania. An expert on political campaigns, Dr. Jamieson has received numerous teaching and service awards including the Christian R. and Mary F. Lindback Award. She is the recipient of many fellowships and grants including support from The Pew Charitable Trusts, The Ford Foundation, The Robert Wood Johnson Foundation, The MacArthur Foundation, and The Carnegie Corporation of New York. Dr. Jamieson is a Fellow of the American Academy of Arts and Sciences and a member of the American Philosophical Society. She is the author, co-author or editor of 13 books including: THE 2000 PRESIDENTIAL ELECTION AND THE FOUNDATIONS OF PARTY POLITICS; THE PRESS EFFECT; EVERYTHING YOU THINK YOU KNOW ABOUT POLITICS...AND WHY YOU'RE WRONG; DIRTY POLITICS: DECEPTION, DISTRACTION AND DEMOCRACY; BEYOND THE DOUBLE BIND: WOMEN AND LEADERSHIP; and SPIRAL OF CYNICISM: PRESS AND PUBLIC GOOD. She received the Speech Communication Association's Golden Anniversary Book Award for PACKAGING THE PRESIDENCY and the Winans-Wichelns Book Award for ELOQUENCE IN AN ELECTRONIC AGE.
Karlyn Kohrs Campbell (PhD, University of Minnesota) is Professor of Communication Studies at the University of Minnesota. She is the author of MAN CANNOT SPEAK FOR HER: A CRITICAL STUDY OF EARLY FEMINIST RHETORIC (1989) and co-author of DEEDS DONE IN WORDS: PRESIDENTIAL RHETORIC AND THE GENRES OF GOVERNANCE (1990), PRESIDENTS CREATING THE PRESIDENCY (2008), and THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE MASS MEDIA (6th ed., 2006). She is editor of CRITIQUES OF CONTEMPORARY RHETORIC (1997, 2003), WOMEN PUBLIC SPEAKERS IN THE UNITED STATES, 1800-1925 (1993), and WOMEN PUBLIC SPEAKERS IN THE UNITED STATES, 1925-present (1994). Awards include a fellowship at the Shorenstein Center of the Kennedy School at Harvard, the National Communication Association Distinguished Scholar Award, the Lauren Ecroyd outstanding teacher award, the Woolbert Award for scholarship of exceptional originality and influence, Golden Anniversary Monograph Award, and the University of Minnesota 2002 Distinguished Woman Scholar in the Humanities and Social Sciences. She has taught at Macalester College; The British College at Palermo, Italy; California State University at Los Angeles; SUNY at Brockport and at Binghamton; City University of New York; University of Kansas; and Dokkyo University, Tokyo, Japan.
Most helpful customer reviews
4 of 4 people found the following review helpful.
BEWARE OF buying used: No access code
By Sara
The item description does not mention that the book includes an ACCESS CODE for online materials. The code comes only with a NEW book.
If you are buying this for a college course check with your course instructor before you try to save money by getting a used book. Some professors don't use the codes but if you need the online material you will end up spending MORE if you buy it used then have to re-purchase a new book to get an access code.
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By J Ashley
This product arrived on time and it the proper condition that it was posted as. I'm not such a fan of the class, but the book is easy to read and there are few markings in the book
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