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As the landscape of recruiting changes, different methods are needed to reach talent, and social media is a key channel.� However, many HR and recruiting professionals are not equipped with the expertise to create a social media recruiting strategy.
In a series of easy to follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future.
- Sales Rank: #199644 in Books
- Published on: 2015-05-28
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .47" w x 6.00" l, .79 pounds
- Binding: Paperback
- 224 pages
Review
"A brilliant business book for anyone looking to successfully integrate social media in their recruitment strategy. Andy’s knowledge of recruitment strategy, candidate attraction and content marketing strategy, as well as social media technologies, is unsurpassed and he delivers that knowledge in an interesting and meaningful way." (Louise Triance MD, UK Recruiter)
"To me, Andy Headworth is the world’s pre-eminent authority in the area of social recruiting. His blogs on the ongoing process of using social media to recruit are always spot on and serve as a text book for best practices in social recruiting. I learn something valuable in every post, every blog, and every comment." (Brenda Burch Chief Retail Talent Sourcer, Bjork Enterprises Ltd)
"Any recruiting leader wanting to up their game in social recruiting will want to read this from cover to cover." (Tony Restell Founder, Social-Hire.com)
"This well-written definitive guide to social media recruitment is an essential resource for integrating social media into recruitment strategies and processes. The book’s comprehensive and practical approach, with compelling case studies, provides a strategic framework and a clear road map, all in an insightful and engaging way." (Heather Travis Director, Asia Pacific, Armstrong Craven, and Chairman, Exec. Research Assn.)
"Andy is the social media and recruitment expert that the experts in the industry seek out to read and listen to. His advice is spot on and supported by years of diverse consulting experience. After seven years in the social media recruitment arena, you’d think I’d know it all. Andy’s book is chock-full of case studies that are inspiring for my firm and clients. For years I’ve made Andy’s a blog a weekly must-read. His book surpasses his blog, with detailed case studies and examples of how to use social media properly to recruit." (Kelly Dingee Director, Strategic Recruiting at Staffing Advisors)
"It’s not often that you find a resource that not only outlines the current recruitment landscape in a meaningful way, but also gives practical steps for Talent Acquisition leaders to take to improve their results. Andy Headworth accomplishes this. Understanding the critical skill shortages in organizations is a key factor in any recruitment strategy being effective. Andy tackles this with ease and includes case studies to back up all aspects of social media use for recruitment success. Whether you’re starting your strategy from the ground up, or you already have a strategy in place, Andy’s tips and examples provide direction for leaders on all parts of the spectrum." (Trish McFarlane CEO and Co-Founder, HRevolutionize LLP)
"This book is quite practical in nature, yet it offers a heady mix of theory, good practice, real world examples, thought and innovative thinking to great effect. ...A book like this can be a powerful ally."
(Darren Ingram Darren Ingram Media)
"Having worked in Recruitment/Talent Acquisition for 20 odd years, the current environment is exciting, fast paced, quickly evolving and for many ...scary. Andy gets this, and this book is really going to help you. The vital importance of snaring good people is critical to business success. This book will give you the edge to get great people inside your walls." (Hassanah Rudd Australia Recruitment Manager, Fletcher Building)
"With social recruiting, there is no one silver bullet or strategy. Social Media Recruitment is one of the most comprehensive sources for all things social media recruiting to date." (Jessica Miller-Merrell Founder of Blogging4Jobs)
HR managers and directors;�recruiting managers; talent directors and�managers
About the Author
Andy Headworth is the founder of Sirona Consulting, a social media recruiting consulting company that helps companies understand and integrate social media into their recruiting strategy and processes. He is an experienced recruiting professional and has been a keynote speaker at many recruiting and social recruiting events globally and presents webinars for international companies.
He was recently named one of the "Top 100 Most Social HR Leaders on Twitter" by The Huffington Post, and he is also the author of the popular Sirona Says blog where he discusses everything in recruiting.
Most helpful customer reviews
3 of 3 people found the following review helpful.
A must have resource for all HR professionals and recruiters!
By Chantal Bechervaise
This book is a must for anyone working in the HR field. Social Media Recruitment is a lot more than just posting jobs on Facebook and Twitter and this book explains how to create a social media strategy to help you attract the best talent. This books teaches HR about marketing, measuring ROI and Big Data - all of which are must have skills for the 21st century recruiters and HR professionals.
1 of 1 people found the following review helpful.
Engaging, Interesting
By Autamme_dot_com
Social media is something that has taken the business world by storm, forcing professionals to learn how to harness the power of social media whilst hopefully avoiding elephant traps and problems at the same time. Human resources and recruitment departments are no exception: many are already aboard the social media recruitment train and they need to ensure that the ride is as smooth as possible.
Of course, the power of social media is a double-edged sword as it is very easy, perhaps too easy, to get a bad reputation and create much “negative impact” because of a poorly executed campaign or misjudged comment. Just as jobseekers have to remember that the Internet never forgets, the same exists for those who are looking for employees. The problems may be more than just getting a bad rating on Glassdoor or industry-specific online forums!
So the author is rushing to the rescue, coming forth with a book packed with information, hints, tips and warnings about how social media can be used as a recruitment tool, aimed predominantly at the small to medium-sized enterprise. Of course, any social media activity should be coordinated with the company’s social media team (or responsible person) to ensure consistent messaging, correct brand usage and hopefully the provision of an extra set of collective eyes and ears. The social media team is hopefully expert in social media usage; they can help you get your focussed message spread even further and closer to those who possibly matter. They may also be able to warn you off before you make a fool of yourself and your company.
The astute reader will discover that there is more to the world of recruitment on social media than posting a job advert on LinkedIn and building up followers to your job listings’ page on Facebook. Technology and social media can be a great help – as well as a hindrance – so hopefully the author’s wise counsel will show the reader more upside than downside!
“With talent attraction and retention at the top of the agenda for global business leaders, there is the danger that social media is seen as the magic answer for companies experiencing talent challenges. It isn’t. But it is a great addition to existing recruitment processes, methods and technologies. While there are no rules for using social media in recruitment, there are many examples of companies large and small using social media in innovative ways to reach out to and engage with sought-after talent,” notes the author.
The nature of work is changing for both employer and employee. This book is quite practical in nature, yet it offers a heady mix of theory, good practice, real world examples, thought and innovative thinking to great effect. It is clearly aimed at a specialist audience although it would not hurt to pass the book onto a social media generalist colleague afterwards as it is quite likely they may pick up on something new or a different take on something they are aware of.
Social media recruitment and all the underlying technologies won’t be going away anytime soon. No doubt they will be refined, integrated, automated and improved upon yet there is still going to be a need for talented, knowledge human recruiters. The technology will hopefully let them do their job better, yet there will be a need to adapt, embrace and extend.
A book like this can be a powerful ally and a close confidante for you, if you have to wear the “recruitment hat” for your company.
0 of 0 people found the following review helpful.
Five Stars
By Deigh Vious
Was everything I needed
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