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Minggu, 21 Juli 2013

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Published on: 2012-03-27
Binding: Paperback

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Jumat, 19 Juli 2013

[T982.Ebook] Ebook Free Electrochemical DictionaryFrom Springer

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This awesome achievement provides up-to-date, wide-ranging and authoritative coverage of the specific terms most used in electrochemistry and its related fields, including relevant areas of physics and engineering. This modern compendium will be an indispensable source of information for scientists, engineers, and technical staff active in all fields of electrochemistry. Containing almost 3,000 entries, its unsurpassed authority derives from the fact that the contributions come from a distinguished panel of eminent electrochemists. Each entry supplies a clear and precise explanation of the term and provides references to the most useful reviews, books and original papers to enable readers to pursue a deeper understanding if so desired.

Sales Rank: #17392874 in Books
Published on: 2010-11-10
Original language: English
Number of items: 1
Dimensions: 10.80" h x 1.60" w x 8.20" l, 3.75 pounds
Binding: Paperback
723 pages

Review

From the reviews:

"This text has been created by the leading voices in the field who are able to synthesize complicated material into readily digestible ‘bit-size’ portions. … the creators of the Electrochemical Dictionary have done a laudable job to ensure that each definition included here has been defined in precise terms in a clear and readily accessible style. … Recommended to all libraries at the college-level for its long-term reference value relevant to a multiplicity of disciplines." (John Aiello, The Electric Review, September/October, 2008)

"This Electrochemical Dictionary contains … terms used in electrochemistry or directly related with this scientific field. … this dictionary as an essential tool for aiding not only students and researchers systematically working in electrochemistry, but also for scientists working in materials science, organic and inorganic synthesis and characterization, analytical chemistry, environmental sciences, etc. where electrochemical studies are involved. … It is a must for any scientific library, and a personal purchase can be strongly suggested to anybody interested in electrochemistry." (Antonio Dom�nech Carb�, Journal of Solid State Electrochemistry, Vol. 13, 2009)

"This book outlines the editors’ wish to assist the reader of electrochemical literature with a readably usable reference tool. … The text is readable, intelligible and very well written … . As a result the work should be accessible and useful to any reader studying for an undergraduate qualification in chemistry, and will doubtless be of use to postgraduates and professionals in the field as well. … It would prove a suitable purchase for any higher education or research institute where chemistry is supported." (Gareth J. Johnson, Reference Reviews, Vol. 23 (4), 2009)

From the Back Cover

The Electrochemical Dictionary provides up-to-date, broad and authoritative coverage of the specific terms most used in electrochemistry and its related fields, including relevant areas of physics and engineering. This modern compendium will be an indispensable source of information for scientists, engineers, and technical staff active in all fields of electrochemistry.
The more than 2.770 entries have been written by a distinguished panel of eminent electrochemists.

Each entry supplies a clear and precise explanation of the term and provides references to the most useful reviews, books and original papers to enable readers to pursue a deeper understanding if so desired. The Electrochemical Dictionary will also be appreciatively consulted by scientists working in adjacent sciences and technologies, who need a quick understanding of the electrochemical terms they encounter.
More than 300 figures and illustrations elaborate the textual definitions. The Electrochemical Dictionary also contains biographical entries of people who have substantially contributed to electrochemistry.

About the Author

Allen J. Bard is a well-known Professor at The University of Texas at Austin, Department of Chemistry & Biochemistry. His research interests involve the application of electrochemical methods to the study of chemical problems and include investigations in electroanalytical chemistry, electron spin resonance, electro-organic chemistry, high-resolution electrochemistry, electrogenerated chemiluminescence and photoelectrochemistry. (for further information please see: http://research.cm.utexas.edu/abard/CV.html)

Gy�rgy Inzelt is Director of the INSTITUTE OF CHEMISTRY, Budapest.

Fritz Scholz is Chair of Analytical and Environmental Chemistry Institute of Chemistry and Biochemistry at the University of Greifswald

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0 of 0 people found the following review helpful.
Great Reference!
By Jay
Fantastic reference for any electrochemist. This book does a good job of giving broad definitions of nearly every electrochemical term I can think of. It doesn't have everything, but it comes very close!

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Kamis, 18 Juli 2013

[S331.Ebook] Get Free Ebook Ratings Analysis: Audience Measurement and Analytics (Routledge Communication Series), by James G. Webster, Patricia F. Phalen, Lawrence W

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This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research� in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information.

This updated edition covers:

International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China.
Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu)
Illustrates applications of audience research in advertising, programming, financial analysis, and social policy;
Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and
Discusses the analysis of audience data by offering a framework within which to understand�mass media audiences and by focusing specifically to the analysis of ratings data.

Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.

Sales Rank: #943296 in Books
Published on: 2013-10-03
Original language: English
Number of items: 1
Dimensions: 8.90" h x .80" w x 6.00" l, .0 pounds
Binding: Paperback
344 pages

About the Author

James G. Webster is professor of communication studies at Northwestern University.

Patricia F. Phalen is associate professor of media and public affairs at George Washington University.

Lawrence W. Lichty is professor emeritus of media at Northwestern University

Most helpful customer reviews

0 of 0 people found the following review helpful.
Nice.
By Theodore V. MccOnnell
Everyone on the Advertising industry should read this book. It comprises the "why" and the "how" underlying most advertising measurement in succinct terms from authors who have no stake in the game. Nice.

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Selasa, 16 Juli 2013

[E406.Ebook] Download Ebook The Queen of the Ring: Sex, Muscles, Diamonds, and the Making of an American Legend, by Jeff Leen

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At only five foot two, Mildred Burke was an unlikely candidate for the ring. A waitress barely scraping by on Depression-era tips, she wanted more, and she saw her chance when she witnessed her first wrestling match. Even against all odds, she knew that she could become a female wrestler. What followed was a gritty, glittering testament to the golden age of wrestling, when beauty and brawn captivated the world.

Sales Rank: #1274946 in Books
Published on: 2009-08-11
Original language: English
Number of items: 1
Dimensions: 1.18" h x 6.42" w x 9.12" l, 1.40 pounds
Binding: Hardcover
356 pages

From Publishers Weekly
In this intriguing biography, Leen (Kings of Cocaine) chronicles the life of the queen of the mat, Mildred Burke, women's wrestling champion and pioneer of the sport. Burke (1915–1989), along with her husband and manager, Billy Wolfe, are credited with having invented professional women's wrestling and bringing it to prominence: Her muscles and his mind had made the industry of women's professional wrestling in America. Their rise, fall and resurrection is a story as bizarre and titillating as wrestling's own carnival roots. The king and queen of lady rassling broke barriers despite a ban on women's wrestling in many states. Leen, managing editor for the Washington Post's investigations unit, deftly guides the reader through well-documented and researched accounts, which are culled from Burke's unpublished autobiography, interviews and numerous newspaper records. Leen writes: Her speed and skill made her wrestling a thing of beauty in the ring, full of careful shifts of balance and swift and surprising combinations that turned the straining of muscle and limb into a ballet of grace and power. Flavored with authentic speech and dedicated to accuracy, this biography is the tale of an underdog who triumphed. B&w photos. (Aug.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“In a class by itself. A serious history of one of this country’s goofiest pastimes...one senses that [Leen has] left no stone unturned in researching Burke’s story.”—The Washington Post

“An all-American story of a woman who rises above her downtrodden circumstances to make something of herself.”—Barry Gewen, The New York Times

“You won’t be disappointed…Leen has [Burke’s] story pinned to the mat.”—USA Today

“Leen can deliver gripping scenes…a rewarding read, an untold tale that completely deserves the telling.” —St. Petersburg Times

“Jeff Leen has made a fabulous contribution to the sports-history canon. The Queen of the Ring is a marvelous evocation of an era, and a riveting portrait of a one-of-a-kind American moll.”— Sally Jenkins, author of The Real All-Americans

About the Author
Jeffrey Leen is the assistant managing editor for the Washington Post’s investigations unit, where his work has helped win six Pulitzer Prizes. Also the author of KINGS OF COCAINE, the first book-length investigation of Columbia’s Medellin cartel, he lives in Maryland.

Most helpful customer reviews

15 of 15 people found the following review helpful.
QUEEN OF THE SQUARED CIRCLE!!!
By David M. Goode
This is the unvarnished story of a true pioneer in the world of professional wrestling.It's also a Horatio Alger tale of how a single mom and former waitress rose from obscurity to become a world champion.From her early days on the carnival circuit where she wrestled(and defeated)men to the days when she headlined at the biggest arenas in the country Mildred Burke was an American original.Burke was an athletic marvel in an age when women were expected to be nothing but subserviant little home-makers.And she had the physique of a female bodybuilder at a time when no one could even concieve what a female bodybuilder was.All the legendary tales are here.But you are told the true stories behind those legends.And some of those stories aren't very pretty.Real life often isn't.This book is as much about tragedies as it is about triumphs.There are heroes here and villians too.Just like there were in wrestling's golden age.This is a book that you won't be able to put down once you start it.I strongly recommend it to any true fan of pro wrestling.

12 of 12 people found the following review helpful.
How A Woman Wrestler Overcame Male Chauvinism and Helped Shape 21st century America
By fred vallongo
In "Queen of the Ring," Jeff Leen uses the story of Mildred Burke as a canvas to craft a compelling,and wildly entertaining portrait of professional wrestling,and the struggle of women wrestlers to get credit for their athleticism and ability to put butts in arena seats. As a teenage, single mother Burke saw wrestling as a way to a better life.

At her mother's diner she met the man, Billie Wolfe, who would be her Svengali, and ultimately her nemesis. Leading her to recognition as the Women's Champion (including an incredible draw against her greatest rival in what may have been the last "real" pro wrestling match in the U.S.!). After a tortured marriage marked with domestic violence on Billy's part and infidelity by both. Wolfe would drive his ex-wife to the margins of professional wrestling.

Burke found "life after Wolfe," by wrestling in Japan, and ultimately, in producing films of mixed wrestling, where women successfully defeated male opponents. These films touched on some of the deepest undercurrents of sex, violence, and fetishism that have always been part of wrestling's secret heart.

"Queen" is , ultimately, a vivid portrait of a changing society, a changing sport (and yes, even "worked" pro wrestling is a sport), and a changing paradigm of relations between the sexes, both sexually, and in power dynamics.
I think it would make a heck of a movie, and a film version could be developed from a variety of perspectives. the story of Mildred (Bliss)Burke that wrestling fans, and non-fans alike can both enjoy and learn from

8 of 8 people found the following review helpful.
Totally Engrossing...
By KR
I am a big fan of "old school" women's wrestling and I just loved this book. I brought it with me during a flight to London and this book made the flight a total pleasure. I loosely knew the Mildred Burke story from the "Lipstick and Dynamite" film and from several mentions in the Wrestling Observer newsletter but this book taught me a lot about her amazing career.
Mildred was a huge star back in the day but she is pretty obscure among today's fans so this book will hopefully help to get her accomplishments known. Beyond the fact that the wrestling stories are interesting, there is plenty to admire in general just based on how Mildred was able to break so many barriers especially in an era where being a wrestler was far from a typical occupation for a woman. Burke reminds me of Broadway legend Ethel Merman. However, in terms of fame Merman is legendary in Broadway circles while Burke's story has been largely forgotten which is unfortunate.
If you are familiar with Fabulous Moolah and Mae Young from their WWE appearances, it's interesting to note that it was Mildred who inspired these two legends to break into the business!
The one error I found in the book is that it says Moolah won the women's belt from Wendi Richter at the first Wrestlemania when it was Richter who beat Moolah protege Leilani Kai at this show. Interestingly, Moolah won the belt back from Richter in a double cross in late 1985. Double crosses are mentioned fairly often in this book but the Moolah/Richter double cross is not brought up.
You won't be sorry...purchase this book now!

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The Queen of the Ring: Sex, Muscles, Diamonds, and the Making of an American Legend, by Jeff Leen PDF
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Kamis, 04 Juli 2013

[H742.Ebook] PDF Download Hitler and the Nazi Cult of Film and Fame, by Michael Munn

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A shocking look into the twisted, lurid world of Nazi Germany’s film industry.

In Nazi Germany, the cult of celebrity was the embodiment of Hitler’s style of cultural governance. Hitler’s rise to power owed much to the creation of his own celebrity, and the country’s greatest stars, whether they were actors, writers, or musicians, could be one of only two things. If they were compliant, they were lauded and awarded status symbols for the regime; but if they resisted—or were simply Jewish—they were traitors to be interned and murdered. This fascinating analysis offers a shocking portrait of a Hitler shaped by aspirations to Hollywood-style fame, of the correlation between art and ambition, of films used as weapons, and of sexual predilections.

The F�hrer believed he was an artist, not a politician, and in his Germany, politics and culture became one. His celebrity was cultivated and nurtured by Joseph Goebbels, Germany’s supreme head of culture. Hitler and Goebbels enjoyed the company of beautiful female film stars, and Goebbels had his own “casting couch.” In Germany’s version of Hollywood, there were scandals, starlets, secret agents, premieres, and party politics. The Third Reich would launch filmmaker and actress Leni Riefenstahl to prominence by making her its own glorifying documentarian, most famously in The Triumph of the Will, the innovative propaganda film starring Hitler and widely considered to be one of the greatest movies ever made. It is no coincidence that Eva Braun, Hitler’s longtime partner and wife for the two days leading up to their joint suicide, was a photographer, and in fact shot most of the surviving photographs and film footage of her lover.

This book reveals previously unpublished information about the “Hitler film,” which Goebbels envisaged as “the greatest story ever told,” although it was ultimately trumped by the dictator’s own, real-life Wagnerian finale.

Skyhorse Publishing, as well as our Arcade imprint, are proud to publish a broad range of books for readers interested in history--books about World War II, the Third Reich, Hitler and his henchmen, the JFK assassination, conspiracies, the American Civil War, the American Revolution, gladiators, Vikings, ancient Rome, medieval times, the old West, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

Sales Rank: #5987734 in Books
Published on: 2015-11-24
Original language: English
Number of items: 1
Dimensions: 9.10" h x .90" w x 6.00" l, .0 pounds
Binding: Paperback
312 pages

Review
“There is nothing new in pointing out Hitler’s passion for Wagner and how it influenced his sense of theatricality. What is new is the combination of this analysis with an account of what happened to the German film industry from 1933 to 1945.”—Sunday Express

About the Author
Michael Munn is a film historian and the author of twenty-five books, including Stars at War, The Hollywood Connection, Richard Burton: Prince of Players, and the bestseller John Wayne: The Man Behind the Myth. As a journalist he has written extensively on cinema, crime, ancient history, and World War II. He lives in Suffolk, England.

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0 of 0 people found the following review helpful.
Hitler: The Rug-Chewing Actor
By johnn
Hitler, the rug-chewing actor. This might have been an alternative title of the book. It seems like Hitler is an actor who has gone amok, and egged on by this propaganda minister, Joseph Goebbels. While reading the book, I was constantly reminded of Charlie Chaplin in the "Great Dictator" bouncing his inflated globe until it finally burst. The parallel seemed amazingly appropriate. Unfortunately for the world, Hitler was not the comedic character but rather a asocial charlatan, His obsession with Richard Wagner and "DIe Gotterdammerung" was especially revealing. The prophecy detailed in this last opera of the Ring Cycle most certainly came to pass. If Hitler, as master of the world, went down,then he would take the world with him. This book is an excellent and easy read, and I would recommend it for those persons interested in the psyche of Adolf Hitler.

0 of 0 people found the following review helpful.
Interesting book
By Kathleen Rea
I liked the book. My husband and I watched many of the documentaries that he quotes in the book. Enjoyed reading the book.

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Minggu, 30 Juni 2013

[K450.Ebook] PDF Ebook Spark: The Revolutionary New Science of Exercise and the Brain, by John J. Ratey

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Did you know you can beat stress, lift your mood, fight memory loss, sharpen your intellect, and function better than ever simply by elevating your heart rate and breaking a sweat? The evidence is incontrovertible: aerobic exercise physically remodels our brains for peak performance.

In SPARK, John Ratey, MD embarks upon a fascinating journey through the mind-body connection, illustrating that exercise is truly our best defense against everything from depression to ADD to addiction to menopause to Alzheimer's. Filled with amazing case studies (such as the revolutionary fitness program in Naperville, Illinois, that has put the local school district of 19,000 kids first in the world of science test scores), SPARK is the first book to explore comprehensively the connection between exercise and the brain. It will change forever the way you think about your morning run.

Sales Rank: #8034 in Books
Published on: 2013-01-01
Released on: 2013-01-01
Original language: English
Number of items: 1
Dimensions: 8.25" h x 1.00" w x 5.50" l, .59 pounds
Binding: Paperback
304 pages

Review
"This is my self-help book for the season."―Houston Chronicle

"At last a book that explains to me why I feel so much better if I run in the morning!"―Dr. Susan M. Love, author of Dr. Susan Love's Menopause and Hormone Book and Dr. Susan Love's Breast Book

"SPARK is just what we need. In mental health, exercise is a growth stock and Ratey is our best broker."―Ken Duckworth, M.D., Medical Director for the National Alliance on Mental Illness

"This book is a real turning point that explains something I've been trying to figure out for years. Exercise is not simply necessary, as Dr. Ratey clearly shows, it's medicine."―Greg LeMond, three-time winner of the Tour de France

"SPARK is mercifully short on Ivy League med-school-speak. And it may just spell the end of all dumb-jock jokes."―Outside Magazine

"I enthusiastically recommend this book...If your goal is to live a long and healthy life to the fullest then Spark should be required reading."―Kenneth H. Cooper, M.D., M.P.H., "Father of Aerobics"

"Bravo! An extremely important book. What Cooper did decades ago for exercise and the heart, Ratey does in SPARK for exercise and the brain. An utterly convincing and brilliantly documented ground-breaking work...So, get moving! Your brain will thank you and repay you many times over."―Edward Hallowell, M.D., The Hallowell Centers

"Ratey has culled the latest science and found that a regular workout can help build a better, faster brain."―USA Today

About the Author
John Ratey, M.D. is a clinical professor of psychiatry at Harvard Medical School. He is the author of numerous bestselling and groundbreaking books, including Driven to Distraction and A User's Guide to the Brain. He lives in Cambridge, Massachusetts, where he has a private practice. Eric Hagerman is a former editor of Popular Science and Outside. His work has been featured in The Best American Sports Writing 2004, Men's Journal, and PLAY.

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133 of 137 people found the following review helpful.
A Fascinating, Enjoyable Read
By John V. Forrest
John Ratey is a Harvard psychiatrist who subspecializes in the clinical use of exercise in mental diseases. In Spark he examines clinical and lab research in neuro-hormones, the chemical soup that determines how well our brain works.
The front plate quote by Plato says it all," In order for man to succeed in life, God provided him with two means, education and physical activity. Not separately, one for the soul and the other for the body, but for the two together. With these two means, man can attain perfection." (To this I'd like to add good nutrition, sorry Plato.)
This book has many interesting stories together with the technical information. It is a quick, enjoyable read.
We feel good when we exercise because it allows the brain to function at its best. Muscle building, cardiovascular conditioning, reducing stress and tension are secondary. Our society and its conveniences have made it difficult to get enough physical activity. We now have to work at it.
The Naperville School District (19,000 students) west of Chicago has redesigned its P.E. system. All students participate in P.E. classes which develop cardiovascular fitness. In class students use heart rate monitors to gauge their degree of exertion. The only games played are ones with high levels of sweat like three-on-three basketball. Students are taught to encourage and support each other. The results have been dramatic: 10% of the number of overweight children found in other school districts; only 3% of students in Naperville are overweight. In an international study of 230,000 students those from Naperville were sixth in math (first in the U.S.A.) and first in science, ahead of Singapore, China, Korea and Japan. To confirm that the fitness program is key a study compared test results after P.E. class with results several hours later. Scores were much higher right after the fitness class, findings which confirmed prior animal studies. Vigorous exercise makes your brain work much better especially right after the exercise but also longer term.
Naperville is an upper middle class community where many parents are scientists or engineers. Titusville, Pennsylvania is not. It is a failed factory town north of Pittsburgh where they copied the Naperville P.E. program beginning in 2000. Test scores went from below state average to 18 percent above. Since 2000 there has not been one fist fight in the junior high school. They were common before.
A share of the 2000 Nobel Prize was given to a Eric Kandel who demonstrated that practice (piano, vocabulary etc.) caused neurons to grow new branches and made branches get larger and better connected to adjacent neurons. A neuro-chemical, BDNF, has the same effect plus it causes new neurons to form from stem cells and protects neurons from decay and death. Exercise elevates BDNF levels throughout the brain. Other beneficial body and neuro-hormones also increase during exercise. In summary, exercise increases alertness and motivation; it encourages new connections between neurons; it causes new neurons to form. Adding a complexity to exercise with things such as yoga, Pilates, tennis, or martial arts is even more effective than simple exercise.
Exercise has been studied in patients with depression, stress, anxiety, attention deficit, addiction, menstrual and menopause problems. In general exercise has outperformed standard drug therapy in each of these conditions. That's not even taking into consideration the considerable side effects and cost of medications.
It's been well documented that Alzheimer's disease incidence is much lower in regular exercisers (50% less). Animal studies have shown exercise effects in models of Alzheimer's and Parkinson's where findings in the brain were significantly reversed. Mental exercise is equally important. An epidemiologic study in Minnesota has followed an order of nuns who stay very active. When one died at age 85 of a heart attack she was found to have severe Alzheimer's disease at postmortem exam. But she had tested in the 90% percentile on cognitive tests shortly before her death. Severe pathologic Alzheimer's due to her genetic makeup had no effect on her life. Billions of dollars are being spent on genetic and pharmaceutical cures for this devastating disease, but we already know that a combination of diet, exercise and vigorous mental activity will prevent it.

Ratey's exercise prescription:

Aerobic - Four times a week; 30-60 minutes at 60-70% of maximum heart rate (220 - age = theoretical maximum heart rate)

Strength - Twice a week with weights or resistance equipment.

Balance and Flexibility - Twice a week for thirty minutes. Yoga, Pilates, Martial arts, dance are possibilities.

In general more is better, harder is better, with another is better.

N.B. Interval Training (e.g. 30 second bursts of maximal effort several times during the aerobic sessions causes increase in human growth hormone, a valuable healing and anti-aging substance that normally is at low levels later in life. The author lost his `spare tire' a few weeks after adding this to his exercise regime. Nothing else had worked.)

0 of 0 people found the following review helpful.
The medical evidence that supports your workouts
By Pete
I purchased this book in the Kindle and Audible versions. I wish it had been available in the whispersynk audio version. I'm 68. I cycle, hike and most recently began rebounding (mini trampoline). Spark provides me with all of the medical justification for working my butt off at this age. Since I have been lucky enough to retire and live in an area prevalent with outdoor activities I have made exercise my number one job. I have friends who motivate me but I make a point or have developed the practice of doing an hour or more of vigorous exercise every day. I can attest to everything that Dr. Ratey documents in terms of my own experience. I've had surgeries for age related issues but recovered quite easily. I seem to be in basically good health. I get my flu and pneumonia shots and take meds for type two diabetes, and cholesterol, so my point is to say I am following my doctors care, but with my regular exercise I'm doing great. In other words, laughter and excercise really are the best medicine.

2 of 2 people found the following review helpful.
A Fantastic Book for Anyone Interested in Neuroscience
By Tarek Tabbaa
Spark: The Revolutionary New Science of Exercise and the Brain is a wonderful book written by Dr. John J. Ratey, a prominent professor at Harvard Medical School, and writer Eric Hagerman who has published many articles in magazines such as Popular Science. Ratey and Hagerman provide a book that finally explains why exercise is an important activity that can make humans feel good and increase their overall well being. I thought the book was very well put together and it kept me hooked from the start.
The book begins with Ratey and Hagerman presenting a case study of a school system in Illinois that has implemented a unique type of Physical Education curriculum that focuses on improving the overall health of enrolled students. By performing team-building physical exercises such as rock climbing, relay running, and swimming, students condition their bodies and minds. The school also helps students feel less self-conscious about their physical abilities by having them compete against themselves. For instance, instead of having the students run and race against each other they challenge students to beat their previous running times. After implementing this system, administrators noticed an increase in standardized test scores throughout the school district. Compared to before the institution of the Physical Education program. The authors then move on to explain how exercising can enhance learning from a unique scientific perspective: exercise can make neuron’s dendrites branch out according to research being conducted. In addition, Ratey provides the reason why and how exercise can mitigate stress and improve the mood of patients with depression by increasing endorphins. Ratey and Hagerman then complete their study with how exercise can help drug addicts regain self-control and learn self-discipline by abiding to a strict exercise regiment. The authors conclude the book with how exercise can help aging people maintain neural plasticity and amplify their memory and learning through their old age.

I thought that the book was well written and it was easy to understand. It had me hooked from the start. I thought that beginning the book with the Illinois School System case study was an excellent idea and provided the framework and evidence for the rest of the cases to build on. The case study also helped put into perspective how important exercise can be not only to adults but also to children. I also liked how the book used very simple terms and explained in depth what a scientific term meant if it were used so the reader could understand. By explaining scientific concepts in depth it let people with even no scientific background enjoy the book and understand the overall message. For instance when describing the function of neurotransmitters, the authors use the analogy of neurotransmitters being like radio waves from one neuron to another. When the authors described the function of an inhibitory neurotransmitter such as GABA, they suggested it was like signaling a stop signal from neuron to neuron or to an effector cell/organ. From a neuroscience perspective, I enjoyed the exciting new research that is being conducted and how the authors presented the new concepts. For example, the authors stated that the presence of brain-derived neutropic factors (BDNF) acts like neuron fertilizer, and causes dendrites to grow and branch from neurons. They also talked about how BDNF can encourage long-term potentiation by making more ion channels open, thus causing a stronger voltage change and therefore signal. Reading the book really “sparked” my interest in the topic and I would enjoy learning more and maybe conducting laboratory researching in the future about the subject as it is a newly discovered concept.

All in all, I believe that Spark was an expertly written book that helped me to gain better understanding of the connection of exercise and enhanced brain health. It also helped to trigger my interest in new and developing neuroscience concepts and fields which I hope to learn more about in the near future. I recommend this book to anyone with an interest in neuroscience or even exercise. Anyone person with an interest in neuroscience will be captivated from the start.

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Sabtu, 29 Juni 2013

[C465.Ebook] Download How to Train Your Dragon: How to Fight a Dragon's Fury, by Cressida Cowell

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Book 12 is the epic finale to the New York Times bestselling How to Train Your Dragon series! The Doomsday of Yule has arrived, and the future of dragonkind lies in the hands of one boy with nothing to show, but everything to fight for. Hiccup's quest is clear... But can he end the rebellion? Can he prove himself to be king? Can he save the dragons? The stakes have never been higher, as the very fate of the Viking world hangs in the balance!

Sales Rank: #13653 in Books
Published on: 2015-11-03
Released on: 2015-11-03
Original language: English
Number of items: 1
Dimensions: 7.75" h x 1.50" w x 5.25" l, .0 pounds
Binding: Hardcover
496 pages

Review
Praise for How to Train Your Dragon:
IRA and CBC Children's Choices List 2005
"Short chapters, clever slapstick, kid-pleasing character names and goofy, childlike drawings will keep even reluctant readers turning these pages--and chuckling as they go."―Publishers Weekly

"A narrative rich in dragon muck... genuinely fierce [and] intelligent."―Kirkus

"...This is a goofy and exciting tale of an underdog who proves that brains can be just as important as brawn. Kids will hoot at the ridiculous names and sympathize with Hiccup's exasperation with his truly obstinate but strangely lovable dragon. A delightful read."―School Library Journal

"This hilarious farce will appeal to heroic fiction fans."―Booklist

About the Author
Cressida Cowell lives in London with her husband, Simon; children Maisie, Clementine, and Alexander; and two cats, Lily and Baloo. In addition to translating Hiccup's memoirs, she has written and illustrated picture books including How to Be a Viking.

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23 of 25 people found the following review helpful.
The fitting conclusion to a great series
By Stuart Dunn
I received a review copy of How to Fight a Dragon's Fury a few weeks before the book actually went on sale. In true spoiler sport fashion, I flipped to the back of the book and read the epilogue. I did the same thing when Harry Potter and the Deathly Hallows came out, and I'll do it in the future with other series too. I have to know if a series I have invested myself in is going to end well or if I'm going to be disappointed. I am here to tell you that the twelfth and final installment of Cressida Cowell's popular series did not disappoint.

From the time the series started in 2004, the books have been growing in length. How to Train Your Dragon was a mere 224 pages compared to the behemoth 472 pages that is How to Fight a Dragon's Fury. The main plot lines of this final book involve crowning the King of the Wilderwest (Hiccup Horrendous or Alvin the Treacherous) and a showdown between dragonkind (led by the dragon Furious) and humankind. The dragons have rebelled and believe that they must destroy humanity or risk being destroyed themselves. Only one boy, Hiccup, believes that the world is not black and white. He believes that the two races can coexist and there can be peace between the two. The problem is that he has to convince the enormous dragon Furious this. He also has to do this while being undermined and plotted against by Alvin and his mother the witch.

The writing in this book was beautiful at times and made me forget I was reading aimed at a young boy. "Love never dies [ . . . ] Once we love, we cannot forget, though the flesh hardens around the wound that once bled, though it be buried in one hundred years of chains and twisted around with cruel, growing thorns of the choking forest." I think this quote sums up the series. This is more than an adventure series about riding and fighting dragons. This is a coming of age series, and it's also a love story. Don't mistake me. It's not your traditional love story. It's about a boy whose heart was so pure that he saw the world not as it was but as it could be, as it should be. Peace. Harmony. Love.

However, as great a character as Hiccup is, my favorite character in the series grew to be Fishlegs. To reference Harry Potter, Fishlegs is the Neville of this series. He started off a pathetic, little boy whose character and our knowledge of the character grew with each book. In this final installment, he not only comes into his own, but discovers who his father is. I won't spoil it for you, but their interaction will make you proud of Fishlegs. The Epilogue at the end of the book was a nice touch, and it was written by an adult Hiccup. In it, he reflects on his life and whether or not he was a success or failure. He also explains why we cannot see dragons anymore, but assures the readers that they are still present, just hiding. Lastly, he encourages readers to make the world a better place, in case the dragons ever do come out of hiding. I'm sad to see the series end, but I appreciate the author not milking the series and dragging it out indefinitely. I'll definitely pass this series on to my son when he is old enough, and I look forward to reading it with him when the time comes!

4 of 4 people found the following review helpful.
Best series ever- sorry to see it end
By Dr. Butterfly
This series is by far the best we've read, and like so many others have noted, my son and I are so sad that there will be no more adventures with Hiccup and his crew. The books are SO much better than the movies and very different. We have hoped for a long time now that they might make movies from the books- true to the characters and stories in them. How much fun would naughty little Toothless (always pooping where he's not meant to and eating things he shouldn't) and the wildly clever Camacazi, and the crude and crass Gobber....it is a mystery why it hasn't already been done!

2 of 2 people found the following review helpful.
this is the best book in the history of the world !!!!!!!!!
By EastTexasRider
my name is Emma Lynn. reading is my favorite thing to do, and I have done a lot of it!
Out of all of the Hundreds of Books I have read,from the Lord of the Rings to the prophecies of Berinfel to the Door Within, How to Train Your Dragon: how to Fight a Dragons Fury is by far my Favorite Book EVER. it is So inspiring and Educational and Awesome all at the same time . so, Parents, if you are Looking for a series to Entertain and teach your kids Inportant Moral Values at the same time than this is the Book for you!

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